How to design your Sales Page .....#97

Adrian Dionisio - business737 owner
Feb 26, 2024
3 min read

Updated: Mar 19, 2024

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You want your sales page to make people buy your offer. Simple. More sales means more money for you.

Don't just hope that your audience will somehow stumble upon your offers and buy. Create a sales page to help them make the right decision.

Guide people through the buying process, address their objections, and ultimately convince them to take action.

A well-designed sales page is your virtual storefront, your 24/7 salesperson, and your ticket to success

Here you will see exactly how to create a highly effective sales page. There's a formula for creating sales pages that convert successfully.

Let's break it down step by step:

1. Headline - Highlight you core promise

Your headline needs to capture attention. This is where you put your clear value proposition. Make it bold, concise, and tailored to resonate with your target audience's pain points.

2 . Keep it Clear and Simple

Use sections and break up the text.

Make the page easy to understand. Make it easy to gather the information on the page. Leave white space and keep it clean.

Sections you can include on a sales page:

A captivating headline / hook
Explanation of the product / service
Call-to-action
Visuals to showcase your product
Testimonials
Video
FAQs
Who your product is for/not for
Your bio

Using things like bullet points, bolded text and italics helps break up text even further.

This makes your sales page easier to skim, which is how a majority of your visitors will be reading your copy.

3. Visual Appeal

We all love something to feast our eyes on. Compelling visuals will reinforce your message and keep visitors engaged.

Use a responsive design to make sure that whether someone is on an iPhone, a laptop, or a tablet, they can read the page easily and clearly.

Displaying images of your product offers visitors a clear understanding of what they are buying.

In an online shopping scenario, where customers cannot physically inspect the product, conveying its essence is vital.

Incorporating visuals, whether showcasing a digital or physical item, enables visitors to envision themselves using the product. Video enhances this experience even further!

4. Features vs. Benefits:

While features are important, it's the benefits that ultimately persuade people to buy.

Highlight how your offering solves your audience's problems and improves their lives.

Address your customer's pain points
Highlight advantages
How do you solve these problems
What makes you the best choice

5. Focused Call to Action (CTA):

Don't overwhelm your visitors with multiple CTAs.

Keep it simple and guide them towards one primary action you want them to take.

The rule we follow is the higher the price = the more call-to-action buttons are needed on the sales page.

6. Social Proof:

People trust people, so show off those glowing testimonials and case studies.

Let your happy customers do the talking and watch your credibility soar.

7. Risk Reversal:

Remove barriers to purchase by offering a guarantee. Whether it's a money-back guarantee or a free trial, show your audience that you believe in your product/service.

8. FAQ Section

Potential customers will always have questions. It's a good idea to address common doubts your customers may have

9. Storytelling:

Connect with your audience on an emotional level by weaving storytelling into your sales page.

Share personal anecdotes and success stories to make your message relatable and memorable.

Conclusion

Sales pages are important. By following the formula outlined you will increase your conversions and grow your business.

Take action and start building your sales pages today. The sooner you start, the sooner you can start driving traffic, generating leads, and ultimately growing your business.

Have a look at these examples below to start you off on your journey