How to ask for the money.......... #135

Ask and you will Receive

The Mindset When Asking for Their Money

If you've ever hesitated before quoting your price or stumbled when asking a client to sign up, you're not alone. Sales can feel uncomfortable. The discomfort rarely comes from lack of skill. It comes from a deeper, internal misalignment: a shaky mindset when it’s time to ask for their money.

Let’s break down why that happens—and more importantly, how to fix it.

Why Mindset Matters More Than Sales Scripts

Too many small business owners obsess over learning the perfect sales script. Yes, having the right words and timing helps. But the truth is, sales is less about technique and more about belief.

Here’s the core idea:

Sales is the transference of belief.

If you deeply, genuinely believe that your service will help your client, it comes through. You speak differently. You listen better. You follow up more. You show up not as a “seller” but as someone on a mission to help.

The Belief Continuum: It’s Not Yes or No

We often ask ourselves, “Do I believe in what I’m offering?” But that’s the wrong question. Belief isn’t binary. It’s a scale. Ask instead:

To what extent do I believe this will help my client?

If your belief is at a 10 out of 100, no matter how slick your pitch is, your prospects will feel the gap. But if your belief is at 100—if you know in your bones that your offer changes lives—then even a basic pitch can land powerfully.

Client Case Example:

A solopreneur health coach I worked with had incredible success stories but still struggled to close sales. She was focused on “sounding professional” instead of speaking from conviction. After we worked on realigning her sales mindset to focus on how much she believed in her service, her confidence soared—and so did her conversion rate.

Why Most Sales Training Misses the Mark

Typical sales advice focuses on what to say about your product. But if you’re selling a service—especially one rooted in your expertise—what matters more is your understanding of the client’s problem.

When you know what your client is going through, and you know that your offer solves that problem, you show up with clarity and purpose. That’s when your offer becomes a no-brainer.

Work Ethic Counts—But Only if Belief Is There

A strong follow-up game, consistent outreach, and fast responses can definitely increase your total number of sales. But those behaviours are easier and more natural when you truly believe in what you’re offering. Without belief, even the hardest hustle feels like a drag.

With belief? You follow up like you’re doing your client a favor—because you are.

Try This Thought Experiment

If you could go back in time and convince your past self to invest in something life-changing—say Bitcoin or Amazon stock—you’d do whatever it takes to get through to yourself, right? You’d follow up, call again, explain it differently.

Why? Because you believe in the outcome.

What if you showed up to your next sales conversation with that same energy? That same conviction? That mindset shift can transform not just how you sell, but how you serve.

How to Strengthen Your Sales Mindset

Here’s a simple framework you can start using today:

🔹 Step 1: Know your client’s problem better than they do

Spend more time understanding their pain, not pitching your product.

🔹 Step 2: Match your offer to that pain

Only sell if your solution is a real fit. Then sell like their results depend on it—because they do.

🔹 Step 3: Check your belief level

On a scale of 1–100, how much do you believe your offer will help? Be honest. If it's under 70, pause and refine your offer or reconnect with why you do this work.

🔹 Step 4: Act like someone who believes 100%

Follow up. Show up. Speak with clarity. Ask for the sale. Not out of desperation—but out of duty.

Asking for Their Money Is an Act of Service

If you’ve done your homework, if your service solves their problem, and if you believe in what you do—asking for the sale is an act of service, not self-interest.

It’s time to stop seeing sales as something we “do to” people and start seeing it as something we “do for” them.

When you shift your mindset, sales stops feeling hard—and starts feeling honest.

✅ Action Step:

Before your next sales call, ask yourself:

“To what extent do I believe this will help them?”

If the answer is high—lean in. That’s your signal to ask for their money with confidence and clarity.

Want more solopreneur strategies that grow your income, impact, and confidence? Reach out—I’d love to help you close more deals by believing harder in what you already know to be true.