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Sales Team Excellence
For B2B Business Leaders & Teams
Help your team convert opportunities into clients to generate more revenue.
Your team is speaking with buyers every day.
Many conversations go well seem to go well, but then nothing. Buyers disappear. Deals take longer than they should. Opportunities stall.
Set your team up for success with the confidence and capability to win more business.
We help business leaders and their teams produce better and more consistent results, turning potential business into signed deals.
Where opportunities are
created, progressed & won
Discovery Call
Follow Up
Negotiations
Networking
Meetings
No one needs more sales scripts
Traditional sales training focuses on what to say: scripts, techniques, objection handling & closing lines. None of this works.
We do things differently
Upstream Focus: Understand your buyer’s world: what they want to achieve, the problems getting in the way and what those problems are costing the business. Now your team can clearly communicate what your product or service can change for the buyer and what that change could mean for their business.
Downstream focus: Opportunities need to be progressed properly and followed up with purpose. Managers need to reinforce the right behaviours. The CRM needs to support the commercial process. And performance needs to be tracked and measured against real commercial outcomes.
Business737 connects both sides so the training translates into better performance.
Understand the Buyer
Connect to what matters
Build Momentum
Win Business
We look beyond sales conversations
Our objective is to improve the commercial performance of your business: reduce stalled deals, shorten sales cycles, progress more opportunities, improve conversion and generate more clients and revenue.
That means looking at what happens before opportunities reach the sales conversation, what happens while they are being developed, and what happens afterwards to keep them moving.
Help every person on your team perform better
Built around your buyers and your business
Generic sales training produces generic behaviour.
We never begin with pre-written scripts or a one-size-fits-all methodology.
The work is built around your buyers, their problems, your proposition & the opportunities your team is trying to win.
We provide both group and individual training, depending on what the business & people involved need.
And we track, measure & improve performance over time.
Think about elite athletes. Improvement does not come from attending one training session and then hoping performance gets better. Performance improves because it is practised, tracked, analysed, coached and continually refined.
Sales performance needs to be treated in the same way.
The outcome
Business 737 helps you build a stronger, more commercially effective team
THAT
understands buyers better, creates better opportunities, builds more trust, makes value clearer, keeps deals moving and converts more opportunities into clients.
SO
The result is better sales performance, more consistent conversion and stronger revenue growth.
Training that stays with your team
Traditional sales training can get people motivated and excited.
Then they return to work & before long, old habits return, the training fades and the business ends up back where it started.
Business737 is designed to go beyond the training itself. The work is reinforced through the way opportunities are managed, followed up, coached and measured.
Our approach to become part of how your business operates, rather than something your team briefly learns in a workshop and then forgets.
There is little value in your team simply leaving a session feeling motivated.
The end result should be behaviour changing, opportunities moving, conversion improving and the numbers following.
We work with B2B businesses where winning new clients depends on people speaking with, understanding and influencing potential buyers.
That may include founders, CEOs, managing directors, commercial leaders, sales and business development teams, partners, client-facing teams and technical people who take part in commercial conversations.
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