A content strategy that works for me.... #133
- Adrian Dionisio - business737 owner
- Apr 22
- 3 min read
The Content Strategy I Use To Build Trust and Attracts Clients
When it comes to building a business around your knowledge and expertise, content isn’t just a marketing tactic—it’s your proof of work. It's how people come to know you, trust you, and ultimately, buy from you.
In my business and in the work I do with clients through Business 737, we don’t create content just to “stay visible.” We build content systems to bring in the right clients, the right opportunities, and the kind of growth that feels aligned and sustainable.
Here’s exactly how I approach content—and how you can too.
I Share What I’ve Actually Done—Not Just What Sounds Good
I don't try to sound smart. I try to be useful.
People don’t connect with polished perfection—they connect with proof. So I share the strategies I’ve actually used, the mistakes I’ve made, and the results I’ve helped my clients get.
I’ve seen this over and over: your experience is more powerful than any piece of advice you could repeat. Whether you’ve built something from scratch, turned around a failing offer, or learned a hard lesson.
If you're a coach, consultant, or service provider, your content doesn’t need to be theoretical. It should show people how you think, how you solve problems, and what it’s like to work with you.
I Give Away the Secrets
This is a big one: don’t be afraid to share your best stuff. The right people will never say, “Thanks for the tip, I’ll do it myself.” They’ll say, “Wow—if that’s what you give away for free, I can’t imagine what working with you would be like.”
Content is not where you hold back. It’s where you show your value. Information is free for us all these days. Execution is the bottleneck.
I help clients position their content as a taste of what it's like to work with them. We give away generous value, knowing that the people who want results will happily pay for speed, clarity, and hands-on support.
I Structure Every Piece of Content with Lists, Steps, and Stories
Attention is a currency—and you have to earn it.
That’s why I teach clients to structure every piece of content with one of these three frameworks:
Lists (“3 mindset shifts that changed my business”)
Steps (“How I created an unbeatable offer in 5 simple steps”)
Stories (“I almost quit my business—here’s what happened next”)
These formats make your content easier to create, easier to consume, and more likely to stick in someone’s mind. They also make it easier to repurpose across platforms.
I Capture Ideas in Groups
If you’ve ever felt like you have “nothing to post,” this is the fix.
Put content ideas in four simple groups:
Right Now: What are you noticing or learning right now?
A While Back: What happened last week that could help someone else?
Long Ago: What life or business lessons from years ago still shape you today?
Testing: What bold experiment could you try and document?
This approach turns your life, your work, and your experiences into a library of content. Content becomes easy, not because you’re trying harder—but because you’re paying better attention.
I Don’t Post Just to Post—I Post to Lead
Some people post for likes and followers. I encourage my clients to lead.
We create content that reflects values,skills, and the kind of results and outcomes we deliver.
We create content that positions us as a trusted guide—not a trendy voice in the noise. And that’s what creates long-term traction. Inside Business 737, I help clients create a repeatable, low-stress content engine that amplifies what they’re already doing.
Here’s the secret: most of your content shouldn’t “sell.” It should show—your thinking, your process, your results, your style. When you do invite people to work with you, you won’t need to convince them.
If you’re a solopreneur, expert, or service provider trying to grow your business, here’s the truth:Your content is already in you. You just need a clear strategy to pull it out, shape it, and share it with the world.
That’s exactly what I help my clients do at Business 737—build a content system that positions you as the go-to expert, brings in better clients, and actually grows your business.
Let’s take what you already know and make it irresistible.
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