Brands That Attract Clients.. #147
- Adrian Dionisio - business737 owner
- Jul 28
- 4 min read
Updated: Aug 18
When I work with founders, consultants, and service-based entrepreneurs who are trying to win B2B or corporate clients, one thing becomes clear very quickly:
They’re great at what they do, but their brand is working against them instead of for them.
They’ve got deep expertise, results to show, and something genuinely valuable to offer, but the market isn’t responding.
They’re invisible to decision-makers. They’re undercharging. They’re stuck in the wrong conversations. And they think the problem is marketing.
It’s not. It’s their brand.
Branding Is the Result People Expect From You
When I build brands with my clients, we don’t start with a new logo or a tagline. We start with the outcome they want to be associated with.
Think about it:
Nike = Success + Glory
Apple = Innovation + Simplicity
FedEx = Reliability + Speed
So, when I help coaches, consultants, trainers, and expert service providers build their brand, we focus on pairing their name with something powerful and desirable.
For me? I’ve built my brand so that when people hear Business 737, they think:“Proven B2B growth systems, trusted advisor, gets results.”
And that’s exactly what I help my clients do for themselves.
We Turn Raw Talent Into a Refined 5-Course Experience
I can’t tell you how often I meet a brilliant founder with everything—credibility, great offers, results, and insight—but it’s all scattered.
It’s like opening a fridge filled with Michelin-level ingredients… but no recipe.
Your LinkedIn bio says one thing. Your website says another. Your proposals don’t sound like you. And your content (if any) is all over the place.
So, what we do is simple: we turn all of that into a clear, memorable brand experience. Something like a “B2B 5-Course Meal.”
We figure out:
What’s your main dish (your flagship offer)?
What are your supporting flavors (your frameworks, philosophies, delivery style)?
What’s the signature experience that makes people talk about you behind closed doors?
Because in B2B and corporate sales, clarity builds trust.And trust is the real currency.
We Treat Branding Like a Garden — Designed With Intention
A strong brand is not something you “grow into.” It’s something you design with intent. Treat brand building like tending a garden:
Plant what you want to grow → Focused offers, bold outcomes, consistent positioning
Weed what doesn’t belong → Mixed messages, too many services, weak language
Water what works → Repetition, reinforcement, recognition
Most of my clients come in with years of experience but also years of “weeds.” I help them clean it up—simplify, clarify, and elevate their message so they attract decision-makers in bigger companies.
Reputation Is Built When You’re Not in the Room
One thing I’ve learned from helping 100+ service-based founders land bigger clients: You don’t need to shout. You need to be known.
That’s why brand consistency matters more than any short-term tactic.
Your brand is:
The feeling your name evokes in a buying committee
The reputation you build by being consistent in every email, proposal, and pitch
The recognition that comes from others saying, “They’re the go-to expert for this”
We do a full Brand Consistency Tracker to make sure that the way you show up on your LinkedIn profile, in your proposals, discovery calls, and social content all point to the same message:
“This expert helps people like me solve exactly the problem I have.”
When you hit that level of alignment, marketing starts working. Outreach feels smoother. And referrals multiply.
We Use Proof, Not Promises
The easiest way to win over B2B buyers is simple: Show them it worked.
No hype. No inflated promises. Just real, relevant, recent wins.
That’s why I always help my clients build a proof bank—a collection of:
Screenshots of wins (revenue growth, client results, booked calls)
Case studies with simple before/after
Testimonials with metrics and transformation
Real outcomes, not vague claims
When we shift the message from:
❌ “You’ll make £30k in 3 months”to
✅ “This method helped a solo consultant close two £15k corporate deals in under 10 weeks”
Especially in the corporate world, where budgets are tight, trust is everything, and no one wants to be sold a dream.
We Build Social Proof, Not Social Hype
Going viral is fun. But it won’t land you a B2B retainer.
My clients don’t need thousands of followers. They need five decision-makers to trust them.
So instead of chasing attention, we focus on building authority and relationship capital:
Reviews from real clients
Short-form case studies shared on LinkedIn
Thought leadership that shows how they think
Private DMs that lead to sales conversations
This is what I do in my own business, too. I don’t try to be everywhere. I show up consistently where it matters, with messaging that speaks directly to buyers in mid-sized companies, HR teams, L&D leads, or strategic department heads.
We Keep It Simple: Deliver > Impress
Here’s an underrated truth about building a strong brand in 2025: You don’t need to be extraordinary.
You need to be reliable.
While everyone else is chasing gimmicks, all we do is this:
Make a clear promise
Deliver it well
Repeat
And guess what? That alone makes you stand out.
Inside Business 737, this is one of our core pillars: Before you overdeliver, meet expectations. Always. It builds trust. It builds retention. It builds brand equity.
What the Strongest Personal Brands Have in Common
✔ Clear, narrow positioning
✔ Known for delivering one strong outcome
✔ Focused messaging across all platforms
✔ Social proof from real, paying clients
✔ Built on consistency and reliability
✔ Every interaction reflects value, care, and trust
That’s what turns a service provider into a go-to trusted expert in their field.
That’s what turns an underpaid solopreneur into a respected partner in boardrooms.
Final Thought
Your brand is the feeling someone has about your business when you're not in the room.
Not flashy graphics. Not clever slogans. Real reputations, built through clarity, proof, consistency, and care. When your brand delivers on that, B2B and corporate clients don’t need convincing—they’ve already decided.
If you’re ready to become the go-to expert that companies trust, hire, and keep—then I’d love to help you:
Build a brand that gets you noticed (for the right reasons)
Create a sales process that consistently lands high-value corporate clients
Show up as a credible, confident leader with proof to back it up
Comments