How to "Get Noticed..... #1

Adrian Dionisio - business737 owner
Oct 6, 2020
3 min read

Updated: Mar 12, 2024

A successful business must find a way to attract the attention of the right people and make them interested in what is offered

Cute cate, little dog and puppy — Generate curiosity about your business

Business Advice; Marketing is about getting noticed

If no ones knows or cares what you are offering, they will not purchase. That means less money for you and your business. Pretty simple right.

Marketing is all about getting noticed. It is about finding a way to attract the attention of the right people and making them interested in what is offered.

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Attention is a valuable resource. Potential customers attention is limited. Someone's attention must be earned. You must be more interesting or useful than the other alternative . Business is about profitable sales so you must earn the attention of the people who are likely to buy from you.

Design the message for your customer

People ignore what they don’t care about. The fastest way to loose attention is to talk about things people don’t care about. The form of your message has an influence on how receptive people are. If people think it is just for them, they are more likely to be receptive.

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Remarkability is the best way to get attention and interest.

You must divert the attention of a potential client in order to get their attention. It is always best to assume prospects begin in a state of preoccupation. Your communication must be more interesting that what they are currently focusing on. The best way to do this is to be remarkable and unique. Get their interest of potential customers by provoking a feeling of: Surprise, Curiosity &/or Concern.

flame on magician's hand — Get noticed by being your genuine self

The more emotionally provoking a stimulus, the easier it is to get someone's attention.

Break their preoccupation and gain their attention.

The best marketing meets them where them are and then take them where you want to.

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Focus on the end result

What will your offer provide to customers? The benefits and the end result is what matters most. This is what will cause the customer to conclude "this is for me". Provoke desire but do not try to force people to want something they don’t already want. Instead show how you will help them achieve what they already want. Simply show you have what they want.

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Be obvious

Have a clear and simple proposal. The more compelling the proposal more probability they will do what you want. The more drives (insert hyper link) you can connect with your offering the more efficient your marketing will be. Make them visualise their life after purchasing your product, do this by exposing them to sensory information!