Lead Magnets - all you need to know... #53
- Adrian Dionisio - business737 owner
- Jan 25, 2022
- 3 min read
Updated: Apr 30, 2024
This article will guide you in creating a lead magnet designed for your industry and audience. You will learn;
What is a lead magnet
Why a lead magnet is important
What make an effective lead magnet
How to use lead magnets to increase revenues and profit
Why Does Every Business Need a Lead Magnet?
A lead magnet is a reward that is offered in exchange for visitor information, typically an email address.
Lead magnets are important because they convert visitors into leads. A lead capture / conversion occurs when someone fills out your opt-in form in exchange for your lead magnet.
Your business wants and needs this information. Gaining this info is typically the first step in moving a visitor down your marketing funnel, so that they eventually becoming a paying customer. This is why lead magnets are important.
You can massively improve your marketing efforts by deploying effective lead magnets for your specific audience.
The best lead magnets provide significant value and benefit to visitors. Often it is not enough to simply offer something for free. You have to entice your visitors.
Use lead magnets when you want to collect information from your audience
Change the lead magnet content to reflect the audience you’re targeting.
Communicate value over everything else.
If your prospects don’t view the lead magnet as valuable, they won’t bother signing up.
What makes a lead magnet effective?
These criteria will make a lead magnet effective:
Solves a major problem
Provides a quick win
Very specific
Easy to understand
Has a high degree of perceived value
Provides Instant Solutions
Demonstrates expertise & UVP (unique value proposition)
Different Types of Lead Magnets
What type of lead magnet will work best for your audience? Following are four of the most popular for you to consider;
Educational lead magnets: teach visitors
Useful lead magnets: tutorial, calculator, or other tools to solve problems.
Community-Building lead magnets: build a community based on the things visitors have in common.
Entertaining lead magnets: Inspire or entertain
Educational lead magnets
Educational video training
Educational audio training
Short course
Written tutorial
E-book
Audio book
PDF download
Video transcript
Mind map
Report
Infographic
Webinar
Prediction
SlideShare
Guide
Newsletter
Virtual library
Roundups (statistics / quotes etc)
Recordings & Replays
Useful Lead Magnet
Useful lead magnets help the prospect accomplish a goal or solve a specific problem. They often consist of tools or resources.
Cheat Sheet
Checklist
Examples document
Template
Toolkit
Free Script
Resource list
Calendar
Plan or planner pages
Worksheet
Inspiration list
Idea generator
Spreadsheet template
Recipes
Calculators
Free shipping
Free quote
Community-Building Lead Magnet
Inspire interaction with your brand
Encourage visitors to interact with each other.
Establish your company culture with input from current and future customers.
Inspire people to become brand advocates and ambassadors.
Forums
Membership sites
Discord channels
Communities can be engaging for active users. They can share tips and pointers, ask and answer support questions, and even discuss their personal and professional lives.
Entertaining Lead Magnet Ideas
Challenges
Quizzes
Surveys
Giveaways
Consumers like to be entertained. Informal lead magnets give prospects a brief reprieve from everyday life to just enjoy themselves. Surveys can be both fun and useful. Prospects get to supply their opinions and businesses collect the data. And... who doesn’t love to get something for free? In exchange for their email addresses, prospects get entered into a giveaway for a free product or similar prize.
Lead Magnet Examples
Be simple
Do you want more sales?
Do you want more clients?
Do you want to lose 5kg?
Do you want clear skin?
Do you want to be stress free?
Tips for excellent Lead Magnet Design
The most important thing is to communicate value. Tell your audience exactly what they’ll get.
Use contrasting colours to make your offer obvious.
If possible, ask your visitor to answer a yes-or-no question. this can increase lead capture by as much as 30 percent.
If prospects clicked the “No” button, offer a different lead magnet.
Conclusion
Lead magnets are popular because they work.
Grow your email list by attracting prospects among your target audience.
Use lead magnets to do this. Provide something of value. Offer instant gratification. Ask for something small in return.
It really is that simple.
Type in your email address and click the CTA (“Get My Free Ebook”).
At that point, you become a lead capture.
The more leads you capture, the more chances you get to make the sale.
Type in your email address and click the CTA (“$10 off”).
At that point, you become a lead capture.
The more leads you capture, the more chances you get to make the sale.
Look at more examples below
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