Get Customers NOW..... #132

Knowing how to get customers is the # 1 business skill

Many small business owners and founders are under the impression that to get customers now, they need to hustle harder, work longer hours, post more on social media or throw more money into ads. While these tactics can work temporarily, they aren't sustainable in the long term.

What you need is smarter strategies. In this post, I’m going to share a proven approach that doesn’t rely on endless hustle or massive budgets. Whether you're a solopreneur building your brand or a founder aiming for faster business growth, these strategies can help you attract customers quickly and efficiently.

Let’s break it down.

1. Leverage Beats Hustle Every Time

As a business consultant, one of the biggest mistakes I see entrepreneurs make is thinking that scaling their time equals scaling their business. They hustle hard—doing everything themselves—but business growth doesn’t come from doing everything yourself. It comes from scaling business strategy.

Here’s the truth: you can’t out-hustle your way to success. Instead, you need to leverage systems and strategies that work for you while you focus on what matters most: delivering value and building relationships.

When I work with founders, one of the first things we focus on is understanding three crucial metrics:

• LTV (Lifetime Value of a Customer)

• CAC (Customer Acquisition Cost)

• CVR (Conversion Rate)

  
  

Understanding these will help you leverage your current customer base, optimize your acquisition channels, and build more predictable business growth. When you focus on improving these metrics, you're setting up a business strategy that works in the long run, allowing you to focus on scaling instead of just surviving.

2. Fix the Real Problem: It’s Not Marketing

If you're struggling to attract customers consistently, here’s a tough truth that might sting but will ultimately help you:

“If you can’t afford to acquire customers, your real problem isn’t marketing—it's monetization."

I’ve helped countless entrepreneurs and solopreneurs who believe they need to market more when, in reality, they need to monetize better. The issue isn’t a lack of attention; it’s that your offers aren’t profitable enough to scale.

A business consultant will tell you that the key to growth is maximizing the lifetime value (LTV) of your customers. To do that, you need to offer more value through:

• Upsells or cross-sells

• Subscription or recurring revenue models

• Premium packages that elevate customer experience

• Raising your prices (without losing customers)

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When you can maximize the value of each customer, your business growth will become more predictable, and marketing will feel a lot easier.

3. Get Customers Without Paying for Ads

While paid ads can drive quick results, they can also drain your budget if not managed properly. But the best part is, you don’t always have to rely on paid ads to get customers. Some of the most effective growth tactics for solopreneurs and founders revolve around using affiliate marketing or referral programs.

When you leverage other people’s networks, you’re able to tap into audiences that might not otherwise find you. And the best part? You only pay for results. This is where business strategy really comes into play. A solid referral program or affiliate model can help you grow without burning through cash on ads. Here’s how to make it work:

• Affiliate partnerships: Partner with influencers, bloggers, or other businesses that share your target audience.

  
  

• Referral programs: Encourage existing customers to refer their friends or colleagues in exchange for rewards or discounts.

  
  

This is one of the most underrated ways to drive business growth without spending on ads. It allows you to focus on high-leverage activities that keep your budget in check.

Another great way to get customers quickly is by using social proof. People trust recommendations from others, so displaying testimonials, reviews, and case studies can be one of the most effective forms of marketing you’ll ever use.

4. Use Offers That Actually Convert

As a business consultant, I often see entrepreneurs and founders who have a great product or service but fail to present it in a way that converts leads into customers. This is a critical part of business strategy—knowing how to position your offers so that they speak directly to your customer’s pain points and needs.

The most successful businesses—especially small businesses—use a combination of the following:

• Free offers: Help attract and engage leads by providing value upfront. This could be through free guides, audits, or workshops.

  
  

• Low-ticket offers: These are lower-priced products that introduce new leads to your brand, build trust, and make it easier to upsell them later.

  
  

• High-ticket offers: Once you’ve gained trust, offer premium products or services that provide higher value and cater to customers ready for bigger transformations.

  
  

Whether you're a solopreneur or a founder, making sure your offers convert is a major key to business growth. A well-crafted funnel with value-first offers can convert passive followers into loyal customers.

5. The Most Powerful Marketing Tool? The Truth.

One of the most valuable tools in your marketing arsenal is truth. When I work with clients, I often emphasize that people don’t just buy products or services—they buy into trust. And trust is built through transparency and authenticity.

Rather than constantly trying to sell, focus on documenting your journey, sharing your results, and letting your customers tell the story. Your prospects want to know: Does this actually work? Does this make my life better or easier?

When you showcase your clients' successes, testimonials, and before-and-after stories, you build trust and let the truth sell for you. As a business consultant, I encourage all my clients to create compelling case studies that demonstrate how they’ve helped others succeed. Your clients’ experiences speak louder than any paid ad ever will.

Let’s Recap: How to Get Customers Now

In summary, if you want to attract customers quickly and effectively, focus on these core principles:

✅ Maximize LTV: Offer more value through upsells, recurring revenue, or premium packages

✅ Lower CAC: Leverage referrals, affiliates, and social proof to reduce customer acquisition costs

✅ Create Conversion-Focused Offers: Use a mix of free, low-ticket, and high-ticket offers to convert leads into customers

✅ Let the Truth Sell: Document your success and let authentic testimonials build trust and credibility

By focusing on leverage over hustle, you’ll not only get customers now, but you’ll also set yourself up for sustainable, long-term business growth.

Ready to Take Action?

If you're ready to accelerate your business and attract more customers, it’s time to dive deeper into the strategies that will transform your business. I’ve helped founders, entrepreneurs, and solopreneurs just like you implement these methods, and the results speak for themselves.

At Business 737, we specialize in providing actionable small business advice and business strategy that creates real results. Whether you need a personalized growth plan or a full overhaul of your marketing and monetization strategies, I’m here to help.

Contact me today let's start turning your business vision into reality. It’s time to grow smarter, not harder.