Self Promotion........ #15
- Adrian Dionisio - business737 owner
- Jan 28, 2021
- 3 min read
Updated: Nov 5, 2024
Marketing your Business
It is very important to promote yourself and your business with confidence and assurance. After all, if you don't believe in yourself who will?
Spread the word relentlessly with conviction and belief. Put all self doubt and questioning to the back of your mind. The key to this type of self promotion is to make sure you can deliver over and above what you are promising.
Make sure you can back up what you are saying because mud sticks and you do not want to be known as a bullsh***er. As long as you are competent and know what you are doing everything will be fine. Don't worry about what other people think and just push yourself forward.
As crude and as uncouth as it sounds you should be shameless about self promoting and marketing yourself. Common sense dictates that you must believe in yourself for there to be any possibility of others believing in you. Thus you cannot be uncomfortable or introverted about it.
Think about those who are at the top of their respective fields. They simply ooze confidence and self belief because they know they can and will deliver. Only they really know about the endless hours they have spend perfecting their art which has forged a resolute will and self belief. These people have a certain energy and aura which cannot be seen but can be sense and felt. It exudes from every inch of their being.
Often we may find difficulty in substantial self promotion and we must reflect and ask why? It is often because we may feel embarrassed or think we will get humiliated. We may shy away from any potential negative feedback or criticism (read more).
From the outset we must prepare from the fact that increased exposure is likely to attract both positive and negative feedback and we cannot allow ourselves to get too affected by either. Just believe in yourself and keep working away. Refuse to quit and you will not fail (read more).
People's opinions are just opinions and those who are unhappy, miserable and unfulfilled are often the quickest to criticise and condemn. Ultimately business is about business and it's best to leave your emotions aside and get down to business (read more)!
There are many ways to self promote (read more). Finding creative ways to do it will always increase the scope and effectiveness of your endeavours. You can subtly talk about your victories through personal stories (read more) so that it doesn't sound like you're bragging. The most recent victories will often be the most noticeable and considered amongst the most relevant.
Having strong and knowledgeable opinions about subjects in your relevant field serves as a good self promotion tool. Having assurance and conviction in what you're talking about is a fantastic promotional tool. The level of certainty directly correlates to the level of self promotion. Other simpler ways of self promotion include mentioning close contacts within your network, mentioning books you have read and making bold predictions within your industry and sector.
One of the most important and valuable self promotion tools is to take your clients seriously and never taking them for granted. When you are dedicated, caring and hardworking your self promotion efforts will start to develop on their own through the recommendations and reviews of others. As always being dedicated, disciplined and delivering what you promise will provide the foundations of all types of success. Never over do your self promoting and certainly do not make things up. Self promote and work harder to deliver!
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